As I scroll through Instagram most of the marketing I see for your audience consists of 3 things: Selfies, MLS Listings & Graphics showing statistics. I’m going to break it to you, those are all white noise at this point.
You need to pinpoint your special something, that makes you stand out and highlight the hell out of it. The care you take, the meticulous way you stage a home, the care you put into designing a space, etc.
Show that in your content and in your captions talk about how your special something solves your clients’ problems.
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